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Infobip
VS
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ClickSend
Infobip vs ClickSend: Complete Comparison (2026)
Detailed comparison of Infobip and ClickSend. Compare SMS pricing, features, compliance, and developer experience to find the best SMS API for your needs.
Quick Verdict
Infobip wins on pricing. Infobip offers more features. Read the full comparison below to find the best fit for your use case.
Best Price: Infobip
Most Features: Infobip
At a Glance
| Metric | Infobip | ClickSend |
|---|---|---|
| Founded | 2006 | 2013 |
| Headquarters | Vodnjan, Croatia | Perth, Australia |
| Outbound SMS (US) | $0.0065 | $0.0069 |
| Inbound SMS (US) | $0.0065 | $0.0000 |
| SLA Uptime | 99.99% | 99.95% |
| Global Coverage | 220+ countries | 240+ countries |
| Free Trial | Yes | Yes |
| Free Credits | $0.00 | $2.00 |
Pricing Comparison
| Pricing Item | Infobip | ClickSend |
|---|---|---|
| Outbound SMS (US) | $0.0065 | $0.0069 |
| Inbound SMS (US) | $0.0065 | $0.0000 |
| Local Number | $0.00/mo | $1.30/mo |
| Toll-Free Number | $0.00/mo | $2.50/mo |
| Verify / OTP | $0.05/auth | N/A/auth |
| Volume Discount | fully custom enterprise pricing | tiered from $0.0188 down to $0.00694 |
Feature Comparison
| Feature | Infobip | ClickSend |
|---|---|---|
| SMS | ✅ | ✅ |
| Voice | ✅ | ✅ |
| ✅ | ❌ | |
| ✅ | ✅ | |
| Verify / OTP | ✅ | ❌ |
| Number Lookup | ✅ | ❌ |
| Short Code | ✅ | ❌ |
| 10DLC | ✅ | ✅ |
| Flow Builder | Moments | None |
| SDK Languages | python, node, java, ruby, php, go | python, node, java, ruby, php, csharp |
Compliance
| Standard | Infobip | ClickSend |
|---|---|---|
| HIPAA | ✅ | ❌ |
| SOC 2 | ✅ | ❌ |
| PCI DSS | Level 1 | No |
| GDPR | ✅ | ✅ |
Pros & Cons
Infobip
Pros
- + Massive omnichannel support with 60+ communication channels
- + Owns network infrastructure for direct carrier connections
- + Excellent enterprise support with dedicated account management
- + Strong compliance posture with SOC2, HIPAA, and PCI DSS Level 1
Cons
- - No public pricing requires contacting sales
- - Enterprise-focused and not SMB-friendly
- - Complex onboarding process for new customers
- - Overkill for simple SMS use cases
ClickSend
Pros
- + Simple and transparent pay-as-you-go pricing
- + Easy to use with minimal setup required
- + Multi-channel support including SMS, email, fax, and post
- + Good documentation with clear API reference
Cons
- - No advanced CPaaS features like flow builders
- - No verify or OTP API
- - Limited developer tools and SDKs
- - No visual workflow builder
Send an SMS: Code Comparison
Infobip (Node.js)
// Infobip - Send SMS
const client = require('infobip');
// Initialize with your Infobip credentials
client.messages.create({
to: '+1234567890',
from: '+1098765432',
body: 'Hello from Infobip!'
});ClickSend (Node.js)
// ClickSend - Send SMS
const client = require('clicksend');
// Initialize with your ClickSend credentials
client.messages.create({
to: '+1234567890',
from: '+1098765432',
body: 'Hello from ClickSend!'
});Which Provider Should You Choose?
Choose Infobip if...
Large enterprises needing 60+ communication channels with enterprise SLAs and full compliance certifications
Choose ClickSend if...
Small businesses needing simple transactional SMS without the complexity of full CPaaS platforms
Frequently Asked Questions
Is Infobip cheaper than ClickSend?
Infobip charges $0.0065 per outbound SMS in the US, while ClickSend charges $0.0069. Infobip is the cheaper option for outbound SMS. However, total costs depend on volume, inbound messages, phone number fees, and available discounts.
Which has better developer experience, Infobip or ClickSend?
Infobip supports SDKs in python, node, java, ruby, php, go, while ClickSend offers python, node, java, ruby, php, csharp. Both provide REST APIs. Consider the languages your team uses and the quality of documentation when deciding.
Which is better for OTP and verification?
Infobip offers OTP/verification. ClickSend does not offer built-in verification.
Can I migrate from Infobip to ClickSend?
Yes, migration between SMS API providers is generally straightforward. You will need to update your API integration code, port any phone numbers (most providers support number porting), and update webhook endpoints. Most migrations can be completed in a few days to a couple of weeks depending on complexity.
Ready to choose your SMS API?
Use our pricing calculator to estimate your monthly costs, or check out individual provider reviews for more details.